Blogging your way to success
No one can argue that online media is evolving, and that, on the web, the lines between marketing and PR programs are blurred. Before recent advancements in online marketing, companies had limited access to a potential audience of millions, without buying into expensive advertising campaigns. Many industry leaders would agree that advertising alone does not necessarily [...]
Social media networks: How businesses can leverage consumer generated media networks
With the launch of social networking sites such as MySpace and Facebook, many business executives were involved in discussions about whether or not social media was a passing trend, or a marketing tool that they should learn to leverage. As this new social media continues to emerge, it is clear that social network sites are [...]
