Blogging your way to success
No one can argue that online media is evolving, and that, on the web, the lines between marketing and PR programs are blurred. Before recent advancements in online marketing, companies had limited access to a potential audience of millions, without buying into expensive advertising campaigns. Many industry leaders would agree that advertising alone does not necessarily [...]
Social media networks: How businesses can leverage consumer generated media networks
With the launch of social networking sites such as MySpace and Facebook, many business executives were involved in discussions about whether or not social media was a passing trend, or a marketing tool that they should learn to leverage. As this new social media continues to emerge, it is clear that social network sites are [...]
Will work for work
Lately, I’ve come to the realization that looking for work is quite reminiscent of dating. You show your interest (by submitting your resume), and then you wait, hoping for the phone to ring. Sure, there might be times when you follow up with the potential employer – a call or quick email to show how [...]
My money mantra
Money is at the root of all evil. At least, that’s what I might have said a few days ago.
Money has been known to tear people apart. It’s not uncommon to hear of estranged families fighting over a sizeable inheritance. Big businesses adopt practices that compromise our environment because it’s cheaper than changing, and it’s [...]
Geothermal technology
This year, Earth Day falls on April 22 and according to the Earth Day Network website, more than one billion people from 190 countries will be participating in activities. Their mission is to broaden and diversify the environmental movement worldwide. Northern Air ClimateCare, a Sudbury based heating, ventilation and air-conditioning contractor, has also been working [...]
An underground journey to unravel the universe
For the staff and scientists at SNOLAB, a 2-kilometre trek underground every day is the norm. The day starts in darkness as they head to Creighton Mine in the early morning hours. For the first leg of the journey, standard mining gear is used – headlamps and all! After travelling 6,800 feet underground, they arrive [...]
